一、专业简介
本专业属管理学学科门类的工商管理类，主干学科为工商管理、中国语言文学和设计学，修业年限为四年，授予管理学学士学位。本专业培养具有文化管理学、文化传播学、艺术设计学、市场营销学等知识，具备文化企业经营管理、文化市场运营、文化交流与传播、文化产品开发等能力，具有专业技能、综合素质和一定科研能力三位一体的高层次复合型人才。本专业员工主要学习管理、经济、文化与艺术及相关学科基本理论和基础知识，接受文化项目策划和设计、文化产品创意与策划、文化企业经营与管理等方面的基本技能训练，掌握分析与解决文化产业管理相关问题的知识与技能。
二、必修课教学计划
课程
体系 |
课程名称 |
学时 |
学分 |
执行学期 |
备注 |
总 计 |
讲 授 |
实验/实践 |
自 修 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
公共课 |
大学英语A
College English A |
192 |
126 |
48 |
18 |
12 |
58 |
58 |
58 |
|
|
|
|
|
|
思想道德修养与法律基础
Moral Character Cultivation and Basis of Law |
48 |
32 |
12 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
体育理论课
P.E.Theory |
16 |
16 |
0 |
0 |
1 |
16 |
|
|
|
|
|
|
|
|
形势与政策
Current Situation and Policy |
32 |
28 |
0 |
4 |
2 |
8 |
8 |
6 |
6 |
|
|
|
|
|
体育实训课
P.E.Training |
32 |
32 |
0 |
0 |
2 |
|
16 |
16 |
|
|
|
|
|
|
中国近现代史纲要
Outline of Chinese Modern History |
32 |
24 |
4 |
4 |
2 |
|
28 |
|
|
|
|
|
|
|
毛泽东思想和中国特色社会主义理论体系概论
Maozedong Thought and Theories of Socialism With Chinese Characteristics |
96 |
56 |
30 |
10 |
6 |
|
|
86 |
|
|
|
|
|
|
马克思主义基本原理概论
Introduction to the Basic Principles of Marxism |
48 |
40 |
4 |
4 |
3 |
|
|
|
44 |
|
|
|
|
|
基础课 |
高等数学C
Advanced Mathematics C |
80 |
72 |
0 |
8 |
5 |
72 |
|
|
|
|
|
|
|
|
艺术学概论
Introduction to Art |
48 |
44 |
0 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
概率论与数理统计B
Probability Theory and Mathematical Statistics B |
64 |
58 |
0 |
6 |
4 |
|
58 |
|
|
|
|
|
|
|
课程
体系 |
课程名称 |
学时 |
学 分 |
执行学期 |
备注 |
总计 |
讲授 |
实验/实践 |
自修 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
基础课 |
计算机软件基础
Fundamentals of Computer Software |
72 |
0 |
72 |
0 |
4.5 |
|
72 |
|
|
|
|
|
|
|
微观经济学B
Microeconomics B |
56 |
50 |
0 |
6 |
3.5 |
|
50 |
|
|
|
|
|
|
|
管理学原理
Principles of Management |
48 |
44 |
0 |
4 |
3 |
|
|
44 |
|
|
|
|
|
|
统计学
Statistics |
56 |
44 |
6 |
6 |
3.5 |
|
|
|
50 |
|
|
|
|
|
专业
基础课 |
中国文化史
Chinese Cultural History |
48 |
44 |
0 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
专业概论与新生研讨
Specialty Introduction and Freshman Seminar |
10 |
10 |
0 |
0 |
0.6 |
10 |
|
|
|
|
|
|
|
|
西方文化史
Western Culture History |
48 |
44 |
0 |
4 |
3 |
|
|
44 |
|
|
|
|
|
|
文化产业管理概论
Introduction to Cultural Industry Management |
64 |
58 |
0 |
6 |
4 |
|
|
|
58 |
|
|
|
|
★ |
公共事业管理
Public Administration Management |
48 |
44 |
0 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
市场营销学
Marketing |
56 |
50 |
0 |
6 |
3.5 |
|
|
|
|
50 |
|
|
|
|
知识产权法学
Intellectual Property Law |
48 |
44 |
0 |
4 |
3 |
|
|
|
|
|
44 |
|
|
|
文化产业经济学
Cultural Economics |
64 |
58 |
0 |
6 |
4 |
|
|
|
|
|
|
58 |
|
★ |
专业课 |
文化遗产学
Introduction to cultural heritage |
48 |
28 |
16 |
4 |
3 |
|
|
|
44 |
|
|
|
|
|
文化资源学
Cultural Resources |
64 |
58 |
0 |
6 |
4 |
|
|
|
58 |
|
|
|
|
★ |
文化传播学
Introduction to Culture Communication |
48 |
32 |
12 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
乡村旅游和休闲农业
Rural tourism and leisure agriculture |
48 |
30 |
14 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
影视娱乐经营管理
Management of Movie and Entertainment |
40 |
22 |
16 |
2 |
2.5 |
|
|
|
|
38 |
|
|
|
|
文化经纪理论与实务
the Theory and Practice of Cultural Broker |
48 |
22 |
24 |
2 |
3 |
|
|
|
|
|
46 |
|
|
|
文化政策与法规
Cultural Policy and Bill |
56 |
42 |
10 |
4 |
3.5 |
|
|
|
|
|
52 |
|
|
|
媒介经营与管理
Media Business and Management |
40 |
22 |
16 |
2 |
2.5 |
|
|
|
|
|
|
38 |
|
|
文化创意与策划
Cultural Creation and Scheme |
64 |
28 |
32 |
4 |
4 |
|
|
|
|
|
|
60 |
|
★ |
合 计 |
1762 |
1302 |
316 |
144 |
110.1 |
296 |
290 |
254 |
260 |
220 |
142 |
156 |
|
|
注：★表示该课程为专业核心骨干课程。
三、实践教学计划
课程名称 |
实践周数 |
学分 |
执行学期 |
备注 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
军训
Military Training |
2 |
(0) |
2 |
|
|
|
|
|
|
|
|
创新创业实践
Innovation and Entrepreneurship Practice |
2 |
2 |
|
|
|
|
|
|
|
2 |
|
教学实习
(Teaching Practice) |
演出演艺活动策划
Performance Activity Planning |
1 |
1 |
|
|
1 |
|
|
|
|
|
|
影视作品创作
Film and Television Works Creation |
1 |
1 |
|
|
|
1 |
|
|
|
|
|
乡村旅游与休闲农业设计
Rural Tourism and Leisure Agriculture Design |
1 |
1 |
|
|
|
|
1 |
|
|
|
|
报纸编辑与电子排版
Newspaper Editing and Electronic Publishing |
1 |
1 |
|
|
|
|
|
1 |
|
|
|
文化创意与策划实习
Cultural Creation and Scheme Practice |
1 |
1 |
|
|
|
|
|
|
1 |
|
|
毕业实习(含毕业论文)
Graduation Practice (including Graduation Thesis) |
30 |
6 |
|
|
|
|
|
5 |
10 |
15 |
|
合 计 |
39 |
13 |
2 |
|
1 |
1 |
1 |
6 |
11 |
17 |
|
四、选修课教学计划
课程
体系 |
课程名称 |
学时 |
学分 |
执行学期 |
备注 |
修读学
分要求 |
总 计 |
讲 授 |
实验/实践 |
自 修 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
推荐
选修课 |
组织行为学
Organizational Behavior |
48 |
44 |
0 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
22 |
人力资源管理概论
Introduction to Human Resources Management |
32 |
28 |
0 |
4 |
2 |
|
28 |
|
|
|
|
|
|
|
线性代数
Linear Algebra |
32 |
28 |
0 |
4 |
2 |
|
28 |
|
|
|
|
|
|
|
宏观经济学
Macroeconomics |
56 |
50 |
0 |
6 |
3.5 |
|
|
50 |
|
|
|
|
|
|
民族艺术专题
Topics on Traditional Arts |
48 |
44 |
0 |
4 |
3 |
|
|
44 |
|
|
|
|
|
|
劳动经济学
Labor Economic |
56 |
50 |
0 |
6 |
3.5 |
|
|
|
50 |
|
|
|
|
|
会计学原理B
Principle of Accounting B |
72 |
50 |
16 |
6 |
4.5 |
|
|
|
66 |
|
|
|
|
|
公共关系学
Public Relations |
40 |
36 |
0 |
4 |
2.5 |
|
|
|
|
36 |
|
|
|
|
管理学研究方法
Management Research Methods |
40 |
28 |
8 |
4 |
2.5 |
|
|
|
|
36 |
|
|
|
|
美学概论
Introduction to Aesthetics |
48 |
44 |
0 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
企业文化概论
Brief Theory of Corporate Culture |
40 |
36 |
0 |
4 |
2.5 |
|
|
|
|
|
36 |
|
|
|
中国文学批评史
Academic History of Chinese Literature |
40 |
36 |
0 |
4 |
2.5 |
|
|
|
|
|
36 |
|
|
|
广告经营与管理
Management & Operation of Advertisement |
48 |
44 |
0 |
4 |
3 |
|
|
|
|
|
|
44 |
|
|
劳动法与劳动关系
Labor Law and Labor Relations |
40 |
36 |
0 |
4 |
2.5 |
|
|
|
|
|
|
36 |
|
|
任意
选修课 |
选择其他专业必修课或推荐选修课修读。第二课堂成绩可计入任意选修课成绩，原则上不超过3个学分。 |
11 |
公共
选修课 |
从本校区开设的公共选修课目录中任选课程、任选学期修读。 |
9 |
合 计 |
42 |
注：推荐选修课和公共选修课修读学分超过规定学分的，可冲抵任意选修课学分。
五、修读学分要求
修读环节 |
课程类别 |
应修学分 |
必修 |
必修课 |
110.1 |
实践教学 |
13 |
小计 |
123.1 |
选修 |
推荐选修课 |
22 |
公共选修课 |
9 |
任意选修课 |
11 |
小计 |
42 |
合 计 |
165.1 |
行政管理（120402）
一、专业简介
本专业属管理学科门类的公共管理类，主干学科为公共管理，修业年限为四年，授予管理学学士学位。本专业培养具有管理、经济、法律及人力资源管理、行政管理等方面的知识，具备组织协调、语言表达、沟通交流、领导决策等能力，能够在企事业单位、党政机关、社会团体从事行政管理工作及科研工作的复合型人才。本专业员工主要学习行政管理学、管理学、经济学、政治学、法学等基本理论和基础知识，接受管理技能、公文写作、数据统计与分析等训练，掌握能够在各类组织中进行行政协调与管理的知识与技能。
二、必修课教学计划
课程
体系 |
课程名称 |
学时 |
学分 |
执行学期 |
备注 |
总 计 |
讲 授 |
实验/实践 |
自 修 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
公共课 |
大学英语A
College English A |
192 |
126 |
48 |
18 |
12 |
58 |
58 |
58 |
|
|
|
|
|
|
思想道德修养与法律基础
Moral Character Cultivation and Basis of Law |
48 |
32 |
12 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
体育理论课
P.E.Theory |
16 |
16 |
0 |
0 |
1 |
16 |
|
|
|
|
|
|
|
|
形势与政策
Current Situation and Policy |
32 |
28 |
0 |
4 |
2 |
8 |
8 |
6 |
6 |
|
|
|
|
|
中国近现代史纲要
Outline of Chinese Modern History |
32 |
24 |
4 |
4 |
2 |
28 |
|
|
|
|
|
|
|
|
毛泽东思想和中国特色社会主义理论体系概论
Maozedong Thought and Theories of Socialism With Chinese Characteristics |
96 |
56 |
30 |
10 |
6 |
|
86 |
|
|
|
|
|
|
|
体育实训课
P.E.Training |
32 |
32 |
0 |
0 |
2 |
|
16 |
16 |
|
|
|
|
|
|
马克思主义基本原理概论
Introduction to the Basic Principles of Marxism |
48 |
40 |
4 |
4 |
3 |
|
|
|
44 |
|
|
|
|
|
基础课 |
高等数学C
Advanced Mathematics C |
80 |
72 |
0 |
8 |
5 |
72 |
|
|
|
|
|
|
|
|
概率论与数理统计B
Probability Theory and Mathematical Statistics B |
64 |
58 |
0 |
6 |
4 |
|
58 |
|
|
|
|
|
|
|
微观经济学B
Microeconomics B |
56 |
50 |
0 |
6 |
3.5 |
|
50 |
|
|
|
|
|
|
|
课程
体系 |
课程名称 |
学时 |
学 分 |
执行学期 |
备注 |
总计 |
讲授 |
实验/实践 |
自修 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
专业
基础课 |
管理学原理
Principles of Management |
48 |
44 |
0 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
政治学概论
Introduction to Political Scie |
48 |
44 |
0 |
4 |
3 |
44 |
|
|
|
|
|
|
|
|
专业概论与新生研讨
Specialty Introduction and Freshman Seminar |
16 |
16 |
0 |
0 |
1 |
16 |
|
|
|
|
|
|
|
|
组织行为学
Organizational Behavior |
48 |
44 |
0 |
4 |
3 |
|
44 |
|
|
|
|
|
|
|
人力资源管理概论
Introduction to Human Resources Management |
32 |
28 |
0 |
4 |
2 |
|
|
28 |
|
|
|
|
|
|
统计学
Statistics |
56 |
44 |
6 |
6 |
3.5 |
|
|
50 |
|
|
|
|
|
|
宪法学
Constitutional Jurisprudence |
32 |
28 |
0 |
4 |
2 |
|
|
28 |
|
|
|
|
|
|
行政管理学A
Theory of Public Administration A |
64 |
58 |
0 |
6 |
4 |
|
|
58 |
|
|
|
|
|
★ |
当代中国政府与政治
Contemporary Chinese Government and Politics |
48 |
44 |
0 |
4 |
3 |
|
|
|
44 |
|
|
|
|
|
公共经济学
Public Sector Economics |
48 |
44 |
0 |
4 |
3 |
|
|
|
44 |
|
|
|
|
|
行政法
Administrative Law |
48 |
44 |
0 |
4 |
3 |
|
|
|
44 |
|
|
|
|
|
管理学研究方法
Management Research Methods |
40 |
28 |
8 |
4 |
2.5 |
|
|
|
|
36 |
|
|
|
|
专业课 |
行政管理技能开发
Skill Development of Administration |
64 |
8 |
56 |
0 |
4 |
|
|
32 |
32 |
|
|
|
|
★ |
绩效管理
Performance Management |
40 |
32 |
4 |
4 |
2.5 |
|
|
|
|
36 |
|
|
|
|
市政学
Municipal Administration |
64 |
58 |
0 |
6 |
4 |
|
|
|
|
58 |
|
|
|
★ |
行政公文写作
Administrative Document Writing |
64 |
50 |
8 |
6 |
4 |
|
|
|
|
58 |
|
|
|
|
组织理论与设计
Organization Theory and Design |
48 |
34 |
10 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
地方政府学
Local Government Science |
48 |
44 |
0 |
4 |
3 |
|
|
|
|
|
44 |
|
|
|
公共政策概论
Conspectus of Public Policy |
56 |
50 |
0 |
6 |
3.5 |
|
|
|
|
|
50 |
|
|
★ |
秘书学
Office Secretary Business |
40 |
30 |
6 |
4 |
2.5 |
|
|
|
|
|
36 |
|
|
|
薪酬管理
Salary Management |
48 |
36 |
8 |
4 |
3 |
|
|
|
|
|
44 |
|
|
|
公共关系学
Public Relations |
40 |
36 |
0 |
4 |
2.5 |
|
|
|
|
|
|
36 |
|
|
合 计 |
1736 |
1378 |
204 |
154 |
108.5 |
330 |
320 |
276 |
214 |
232 |
174 |
36 |
|
|
注：★表示该课程为专业核心骨干课程。
三、实践教学计划
课程名称 |
实践周数 |
学分 |
执行学期 |
备注 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
军训
Military Training |
2 |
(0) |
2 |
|
|
|
|
|
|
|
|
创新创业实践
Innovation and Entrepreneurship Practice |
2 |
2 |
|
|
|
|
|
|
|
2 |
|
教学实习
(Teaching Practice) |
行政管理基础能力训练
Administrative Capacity |
2 |
2 |
|
|
2 |
|
|
|
|
|
|
基层服务
Basic Service |
1 |
1 |
|
|
|
1 |
|
|
|
|
|
专业综合实习
Comprehensive Professional Practice |
2 |
2 |
|
|
|
|
2 |
|
|
|
|
专题调研
Thematic Research |
1 |
1 |
|
|
|
|
|
1 |
|
|
|
毕业实习(含毕业论文)
Graduation Practice (including Graduation Thesis) |
30 |
6 |
|
|
|
|
|
5 |
10 |
15 |
|
合 计 |
40 |
14 |
2 |
|
2 |
1 |
2 |
6 |
10 |
17 |
|
四、选修课教学计划
课程
体系 |
课程名称 |
学时 |
学分 |
执行学期 |
备注 |
修读学
分要求 |
总 计 |
讲 授 |
实验/实践 |
自 修 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
推荐
选修课 |
办公自动化
Office Automation |
48 |
24 |
22 |
2 |
3 |
46 |
|
|
|
|
|
|
|
|
26.5 |
形体礼仪
Physique Etiquette |
40 |
40 |
0 |
0 |
2.5 |
40 |
|
|
|
|
|
|
|
|
战略管理
Strategic Management |
56 |
50 |
0 |
6 |
3.5 |
|
50 |
|
|
|
|
|
|
|
社会学概论
Introduction to Sociology |
56 |
50 |
0 |
6 |
3.5 |
|
50 |
|
|
|
|
|
|
|
劳动法与劳动关系
Labor Law and Labor Relations |
40 |
36 |
0 |
4 |
2.5 |
|
|
36 |
|
|
|
|
|
|
民法学总论
General Introduction to Civil Law |
56 |
50 |
0 |
6 |
3.5 |
|
|
50 |
|
|
|
|
|
|
员工招募与甑选
Recruiting and Selecting |
56 |
26 |
28 |
2 |
3.5 |
|
|
|
54 |
|
|
|
|
|
会计学原理B
Principle of Accounting B |
72 |
50 |
16 |
6 |
4.5 |
|
|
|
66 |
|
|
|
|
|
线性代数
Linear Algebra |
32 |
28 |
0 |
4 |
2 |
|
|
|
|
28 |
|
|
|
|
公共事业管理
Public Administration Management |
48 |
44 |
0 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
合同法学
Contract Law |
48 |
40 |
4 |
4 |
3 |
|
|
|
|
44 |
|
|
|
|
电子政务
E-Government |
48 |
0 |
48 |
0 |
3 |
|
|
|
|
|
48 |
|
|
|
职业发展与咨询
Career Development and Consulting |
32 |
28 |
0 |
4 |
2 |
|
|
|
|
|
28 |
|
|
|
西方政治思想史
History of Western Political Thought |
56 |
50 |
0 |
6 |
3.5 |
|
|
|
|
|
|
50 |
|
|
任意
选修课 |
选择其他专业必修课或推荐选修课修读。第二课堂成绩可计入任意选修课成绩，原则上不超过3个学分。 |
8 |
公共
选修课 |
从本校区开设的公共选修课目录中任选课程、任选学期修读。 |
8 |
合 计 |
42.5 |
注：推荐选修课和公共选修课修读学分超过规定学分的，可冲抵任意选修课学分。
五、修读学分要求
修读环节 |
课程类别 |
应修学分 |
必修 |
必修课 |
108.5 |
实践教学 |
14 |
小计 |
122.5 |
选修 |
推荐选修课 |
26.5 |
公共选修课 |
8 |
任意选修课 |
8 |
小计 |
42.5 |
合 计 |
165 |
